In football, it’s like in real life: it’s often the people who make all the difference. With the right teamwork, big things can be achieved. Nobody knows this better than Jürgen Klopp. The two-time FIFA World Coach of the Year successfully forms winning teams again and again through targeted motivation based on his unbridled will and ambition. That’s why as a company, we’ve scored a goal with this partnership. We strive for the best on a daily basis while pursuing continuous development, true to the motto ‘Those who give it their everything together can only get better’. The fact that ‘Kloppo’ also grew up near our headquarters in Waldachtal makes it a perfect match. Welcome back, Jürgen.
The partnership with fischer is no conventional collaboration; it’s a matter close to my heart. It’s a bit like coming home for me.
With his exemplary mindset, his values and professionalism, he fits perfectly into our team and therefore into our fischer family.
The communication activities around Jürgen Klopp as brand ambassador are awarded twice with the German Brand Award 2023. Firstly, in the category "Excellence in Brand and Strategy and Creation - Brand Communication - Influencer Marketing" and in the additional category "Excellence in Brand and Strategy and Creation - Lighthouse Project of the Year".
In this category, a jury of independent, interdisciplinary experts from business, science, consulting, services and agencies awards prizes to the strongest campaigns, concepts and strategies from individual disciplines. The initiator of the award is the German Design Council, an independent and internationally active design and brand authority in Germany.